Concepts of Strategic Management
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Resolution

Liz is in a bit of a bind. What is she going to say to the Hudson Valley Professional Business Association about strategic planning if her own company hasn't formally developed a plan? How will she describe her employees' distinctive skills, the company's competitive advantage, and the firm's position in the market? Will she admit that the company has succeeded in spite of its lack of planning or will she gloss over this issue and focus on the more positive aspects of the firm? Now let's see how Liz manages to deal with these issues in her speech to the Hudson Valley Professional Business Association.

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